Kraft Paper has been an important part of our life. In schools, we used it for arts and as we grew older now we use it for packaging and for various other applications.
With the passing of time, the purpose has changed but the Kraft Paper is the same. With technological advancements and new breakthroughs in the paper machinery industry, the use case of Kraft Paper has increased exponentially.
Currently, the global Kraft paper market is valued at around USD 15.6 billion; however, by 2025, the market is predicted to rise to over USD 19 billion.
The market for Kraft Paper is increasing at a 3 percent compound annual growth rate (CAGR). This is a researched estimate figure, looking at current market trends these figures will improve gradually.
Kraft Paper has a very wide application in various industries such as food & beverages, cosmetics & personal care, consumer durables, automotive, building & construction.
Out of all the sectors, it is the packaging and delivery sector where the demand for high-quality kraft paper is very high.
Kraft Paper Market The Globally Accepted Trend:
Users now prefer bio-degradable solutions over non-biodegradable products as a result of increased social awareness about the environment.
Consumers who are environmentally conscious are increasingly choosing recyclable items over plastic-based ones.
This shift in user behavior bodes well for Kraft Paper Manufacturers.
Many multinational brands have recognized the importance of adopting an eco-friendly strategy in order to strengthen their image and protect the ecosystem.
The favorable consumer feedback has also influenced other firms to rethink their strategy and employ bio-degradable solutions.
We have also researched some unique case studies of well-known firms from the eCommerce, Fashion, Beauty, and Food industries in this article..
Check out the implementation of innovative Paper Kraft's ideas;
1. Case Study Myntra Paper Packaging:
Online retail eCommerce is a 5 trillion industry that is growing at a very large scale. Major eCommerce players like Alibaba, Amazon, Walmart, and Flipkart are taking the world by storm.
As we all know India is a growing market in various industrial sectors. Among all the sectors it is the E-commerce sector that has seen a boom in the last five to six years in India and globally. The Kraft Paper Market industry is growing very rapidly due to the emergence of platforms like Flipkart and Amazon in India.
Recently, fashion e-commerce site Myntra began shipping their products in kraft paper packaging to support the End Plastic Movement.
Several Twitter users have praised the initiative and urged other industry players to follow the same path.
2. McDonald's Mission To End Plastic Use By 2025:
McDonald's is a globally recognized food retailer with over 31,000 restaurants located across 119 countries. The food brand serves 50 million customers each day, which is a massive number.
The American food brand is aware of its market reputation. They have chosen paper packaging to reduce their plastic footprint.
As per their newsroom reports, McDonald's packaging materials are compliant with the US Food and Drink Administration (FDA), EU, and all local regulatory bodies.
Properly standardized food packaging ensures safety as well as creates social awareness among their customers.
3. L'Oréal takes Kraft Paper Fiber To The Next Level:
The world's biggest beauty brand L'Oréal has delved too deep into the kraft paper packaging market. L'Oréal's Seed Phytonutrients team is very innovative, the smart L'Oréal has designed and developed one of its kind paper water bottles.
This awestruck invention is quite amusing to see, This creative thinking has led the brand to garner headlines in the beauty industry. The bottles and other packaging materials are made from degradable materials.
Taking inspiration from L'Oréal various other brands from the beauty and fashion industry have understood the need for kraft paper packaging solutions. Famous brands such as Cocokind, Calvin and Klein, and Ethique Beauty have already got on the eco-friendly packaging bandwagon.
4. Gillette grabs the Sustainable Packaging Opportunity:
Following in the footsteps of the fashion industry, the eco-friendly kraft paper solution has made its way into the male grooming market. The male grooming industry is quite enormous, talking about numbers the industry is estimated to be around USD 53.56 billion and is projected to reach USD 74.40 billion by 2028.
Gillette is a very well-known brand in the grooming industry. The brand understands its position and knows its impact. At the starting of this year, Gillette introduced a Sustainable Packaging solution to lower its plastic dependency.
The grooming brand has an 800 million active consumer base worldwide. Gillette has pledged to transition to 100 percent recyclable packaging by 2030.
What We Learned So Far?
Kraft paper is a booming industry. The demand for kraft paper will skyrocket in the coming years. Consumers are constantly opting for products that are both innovative and environment friendly in nature.
Brands that are willing to grow and attract users should implement the Kraft paper strategy as early as possible. Manufacturers who are manufacturing Kraft paper should produce more high-quality papers to meet the client's demand.
Paper Machinery manufacturing companies should focus on creating new styled mold designs in order to attract paper manufacturers.
Innovative moldings and proper paper machinery is the most crucial factor for kraft paper manufacturing.
Will this adoption put an end to the use of plastic?
To be true, this will not put an end to the usage of plastic. Our reliance on plastic is extremely high. As a consumer, you can simply choose a recyclable solution and avoid single-use plastic.
Single-use plastic has already been prohibited by the majority of governments around the world. Even though recyclable plastic technology will develop over time, and we may see better plastic items but still choosing Kraft Paper Products over a piece of plastic is still a wise decision.
